Empowering a Literacy Non-Profit Through Branding & Web Design

the challenge

Create a polished, trustworthy brand identity that establishes credibility, while optimizing user navigation to enhance control and engagement. The goal is to foster a clear understanding of the mission, encourage meaningful connections, and attract partnerships and sponsorships that support sustainable growth.

deliverables

Logo and Style Guide

Custom Web Design

Webflow Development

User-experience research

the brief

Read Northwest, a nonprofit focused on early childhood literacy in Clark County, needed a cohesive, trustworthy website to support its mission and inspire volunteer engagement. I redesigned the site in Webflow, beginning with stakeholder interviews and creative briefs to clarify goals. UX research provided insights into user interactions and ways to encourage volunteering, leading to a user-centered, cohesive website that fosters trust and advances their mission.

Results

average engagment per user
^28.87%
Achieved a 3,087% Increase in Event Engagement
organic search results
^2,029.78%
From 37 to 788
bounce rate
Achieved a 47% bounce rate—significantly better than the nonprofit average of 60-70%.

Contact us

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